Kerry Logistics Further Boosts Innovation With ThinkCol

Kerry Logistics is an Asia-based, global 3PL with a network covering 53 countries and territories. Its core businesses encompass integrated logistics, international freight forwarding, express and supply chain solutions. Continuously pushing forward innovation internally and externally, Kerry Logistics organized a one of a kind hackathon with ThinkCol – the Kerry Logistics Hackathon: Drone Applications for Smart Warehouse. Not only was the event Kerry Logistics’ first hackathon, it was also Hong Kong’s first hackathon involving drones.

The Challenge

Leveraging the power of autonomous drones and AI techniques, hackers devised innovative warehouse solutions in the Kerry Logistics Hackathon on 23-24 February, 2019. In the two-part challenge, eight teams of participants first created applications for autonomous drones to enhance efficiency and accuracy in the warehouse. Their second challenge was to develop a smart warehouse presentation that involves drones and incorporate innovative technological solutions to solve operational problems.

Judges and mentors from Kerry Logistics, Legislative Council, Hong Kong Logistics Association, and more witnessed participants efforts. Proposals that participants raised adopted advanced technologies, such as Light Detection and Ranging (LIDAR). The hackathon winners walked away with more than HK$90,000 cash prize.


Utilizing the capabilities of drones, machine learning, and artificial intelligence, the hackathon was a testimony of Kerry Logistics’ dedication to motivate innovation and harness creativity in the digital age. It acted as a major platform for Kerry Logistics to connect with younger generations of limitless creativity, bringing together talented drone enthusiasts, specialists, coders and industry experts from Hong Kong, Shenzhen and Macau. Hackers not only had the opportunity to collaborate with each other and work with experts of different fields, they also solved real warehouse problems and reshaped the logistics industry with unconventional technology.

Wilson Lee, Group Director of Information Technology, Kerry Logistics, reiterated the innovative efforts of the hackathon were in line with Kerry Logistics’ Warehouse 4.0 initiative for automation. “As we have witnessed at the Hackathon, the contestants have demonstrated their attitude of thinking outside the box, which is what innovation is all about. New perspectives and imagination will enable our existing operational model to evolve and improve, allowing us to maintain our competitive edge in value creation and disrupt the market rather than being disrupted.”